When I started at iCapital, a leading fintech platform specializing in alternative investments, wealth management solutions, and private markets access, supporting B2B and B2B2C marketing initiatives, the company was embarking on its first redesign, transforming its logo, font, and color system. The "dot-dash" graphics implemented in the animations and logos below is a catalyst for moving forward—a significant step in the brand’s journey toward modernity, clarity, and global recognition.
During my time at iCapital, I had the opportunity to work on their new video podcast and conversation series, The Bridge, hosted by Sonali Basak, iCapital’s Chief Investment Strategist, featuring in-depth discussions with leading figures in finance, technology, and investing about the trends shaping markets and the future of investing. I designed and animated the logo using the “dot-dash” aesthetic, and oversaw the promo’s creative execution from storyboarding and motion toolkit development to the art direction of the finished piece.
My responsiblities also included animating educational videos that explain complex financial concepts, creating and editing social media content highlighting iCapital’s sponsorship of the U.S. Ski Team, developing an opening sequence for former President Barack Obama at iCapital’s CONNECT conference, and producing a range of internal communications videos and illustrated Zoom backgrounds.
