At the start of 2020, I joined NBCUniversal's first-ever streaming service, Peacock, as their first and sole motion designer. Leading up to the pre-launch, I helped establish Peacock's visual brand identity and created promos that showcased the platform's diverse slate of content. Despite the unique challenges of launching during the pandemic, Peacock debuted to a well-received reception, particularly with its innovative free-tier subscription plan.

 

During my time there, I worked across a wide range of teams, from original series to covering the Olympics and major live sporting events. One of the first original shows I contributed to was We Are Lady Parts, a critically-acclaimed comedy about a Muslim all-woman punk band. Originally inspired by a Robert Mapplethorpe photograph, it was important for me while art directing the key art to maintain the show’s rebellious-yet-charming tone. After an exhilarating start-to-finish, the promotional assets were then displayed in both in the U.S. and the UK.

​

​